Brand essentials
- When to use
- Use when creating Sunday Club product ads, packaging extensions, or creator videos.
Brand identity
Reuse and . Reserve the script for the wordmark. Use DM Sans for greetings and supporting copy, and DM Serif Display for product names and editorial headlines. When adapting an approved layout, preserve its type roles: “Hello, Sunday” uses a sans-serif greeting and a serif product line.
Product accuracy
Use and as the product references. Preserve the tube shape, cream cap and printed label. In range shots, the 50 mL tube is about 70% of the 150 mL tube’s height, on the same baseline.
Campaign variations
For an art-style comparison, keep the headline, product scale and layout fixed. Change the scenery, materials and lighting around the tubes; the products remain photographic, even in illustrated scenes. A new campaign can use a different layout.
Creator videos
Use casual, specific language about the routine shown on screen. Keep the tube and label recognizable, with believable hand-to-product scale. Use only product claims supplied in the brief; do not invent SPF ratings, wear times or personal results.
